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The Informed Client

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 The Hairdresser in your Handbag - The groundbreaking and controversial guide to the Hairdressing Industry for Clients who wish to be in the know. Learn how to speak salon and achieve your hair Nirvana!             

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The S.O.S Theory

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 The essential guide To the Hairdressing Industry for professional Hairdressers - described as the 'Swiss army knife' of the Hairdressing industry, this is the essential go-to guide for Stylists of all levels.

discover the secrets

Both books are exclusively available as A5 softcover

International postage is available


The Informed Client


 Learn the closely guarded secrets of the Hairdressing industry and ensure you NEVER leave a salon unhappy again.

This book is your secret weapon.

£37,000! That’s the suggested average expenditure of every woman on her hair during her lifetime. But how much of that cost actually results in pure, unbridled joy? How many times have you left a salon unhappy or at least unsure the Stylist really understood what you were requesting? Written by Alexandra Girling (Hairdresser, Industry Author and Salon Educator with over 18 years industry experience) The Informed Client was created with the dual aims of bringing recognition to the centuries-old art of Hairdressing as a skilled and technical profession, along with helping to inspire confidence in the reader and salon client by arming them with the knowledge, terminology and advice to ensure even the meekest of clientele finds their voice and achieves their Hair Nirvana.

The Informed Client features page upon page of ‘hair hacks’ – the trade secrets that will keep your new hair looking and feeling it’s best. These include how to keep your blow-dry looking fresher for longer, tips to compliment your own skin tone and facial features and understanding the intricacies of the colouring process.

Loaded with practical advice, this book contains a comprehensive glossary of salon terminology, the truth behind the ingredients in your hair care regime are revealed, as well as the tell-tale signs of spotting a good Hairdresser in a new area.Join the revolution and learn how to speak ‘salon’ with this witty, informative and invaluable guide to a craft that has literally defined us for millennia.Learn the power of knowledge and gain the confidence to ask for – and receive – what you actually want from your hairstyle......as a truly

 INFORMED CLIENT .


The S.O.S Theory 


 In an industry that is very much ‘Sink Or Swim’, it is incredible how many young Graduate Stylists are sent into the cut throat world of Hairdressing with nothing more than a freshly printed certificate and a pair of scissors to keep them afloat.
The time taken to become a newly qualified Stylist is becoming increasingly shorter, due largely to the financial benefits to training academies of turning out greater volumes of Hairdressers in faster periods of time than ever before.
Technically, British Hairdressing is widely regarded as the best in the world, but what happens between a clients entry, service and exit is just as (if not more) important.
No matter how incredible your technical ability, if your consultation, service, social, retailing and rebooking skills are poor you are going to reduce your request rate as a Stylist and consequently your earning potential.
Using seventeen years industry experience along with trial, error and research, as well as input from some of the UK’s most successful Hairdressers; this funny and frank insight will fill in the blanks and provide a thorough account of everything and anything this industry can throw at you – and how to not only survive, but succeed in it! The first book of its kind; ‘The S.O.S Theory’ is aimed at educating the youth of the Hairdressing world by empowering them with the knowledge and confidence to achieve the highest level of service they can, resulting in increased career potential along with higher earnings and more opportunity in this diverse, colourful and extremely rewarding industry.